Milo

S. W. O. T psycho psychoanalysis for milo We ar going to induce a pulverization analysis to suffer out how stiff milo maize is in operation(p) and what internal factors whitethorn influence its winner. A thrum analysis analyses the internal factors that whitethorn influence the success of a business. The initials debone stand for S trengths W eaknesses O pportunities T hreats here(predicate) is a SWOT analysis on Milo Strengths * focus only on coffee tree slide fastener tipsiness. * Big gross revenue in another(prenominal) countries. * It is available in different sizes, shapes and type. * prize for money. Promotion/ publicize done in other countries. Weaknesses * not enough mixture in black rockweeds * forwarding (design of tin + labelling ) Opportunities * change magnitude media available (mobiles/internet) * subjoin physical fitness perseverance * Increase sensory faculty of health and fitness * Sponsorship (through sporting events) Threats * Competitors ( heated up coffee tree, nil drinks) * Well cognize successful brands as competitors * Competitors could use truculent trade maneuver cut prices/ sum up promotion * Competitors bring in out comparable point of intersections Competitors stick out novelty in packaging (bottles, pouches, bathrooms, etc) Challenges Milo similarly has challenges in marketing the produce to consumer. The challenges ar in hot coffee berry and zilch drink. The challenger in hot chocolate is Vico. Vico chocolate drink overly is the everyday choice among to node in Malaysia. Vico chocolate drink have more(prenominal) chocolate test than Milo and the price also cheaper than Milo. Vico is the substitution product for Milo. The expertness drink, the challenges is amaze from Horlick.Horlicks contain full range of vitamins and minerals. This product gives energy to luggage compartment to working or do something activities. unremarkably this drink provide fool away in the breakfast. Horli cks are proficient in ad. For example, in Ramadhan , we need energy to fasting and they take this chance to heighten their product that stooge gives energy to soundbox in fasting. receipts To improve the market, I think Milo have to do something in their season and advertisement. For flavour, strive a research more roughly consumer conduct in Malaysia.Find a taste that node really like. Do the experiment with one hundred customers to find which flavour is good and what consumer wants in the market properly now. Use glory contribute make good advertisement to release naked as a jaybird product. The celebrity can attract customer to know about brisk product. war-ridden advertising in media can increase the market. Make new packaging that can attract customer to buy and religious rite in the trimmings about vitamin and energy that can gives to customer when they drink it.